Structured Data is Everywhere

Major web search engines have started to leverage the value of structured data that permeates the Web. Many XML feeds, RSS feeds, tables, databases, and other name-value pairs have come to enrich the data available in full-text format. Exorbyte, is the market leader for structured data search platforms and can bring the richness structured data to your traditional search engine.

Enterprise Search and Web Portals Enriched by Structured Data

Whether you are concerned with improving the usability of a large web portal or of an enterprise search platform, you will recognize the incredible value offered by structured data enhancement of your search applications.

No risk for the existing systems

MatchMaker is installed in parallel to the existing database system - meaning that the database system is always available as a fallback, if there is a network, hardware or software fault in the MatchMaker system.

Reduced load on the database

Naturally MatchMaker Search also returns results for exact hits, and all results contain the row id from the database table. Therefore MatchMaker Search reduces the database load.

Geographic relevancy

Exorbyte’s technology allows the approximate cross-matching of a query with geographical information, which could be derived from the customer’s IP address, or from a location that is mentioned in the search string. For example a used-car dealer may want to bid only on “used cars” if the IP or a mentioned locality (e.g. “used cars palm springs”) is within a certain radius of his business.

Approximate Search Increases Paid Search Revenues

Why? Because of its extraordinary performance, risk-free installation, and matching quality. Not only you will match exact queries but also misspellings, alternate spellings, incomplete strings, and other neglected revenue opportunities. Yahoo! Search Marketing chose MatchMaker and saw its revenues increase for that exact reason. Exorbyte’s approximate match server cluster MatchMaker Search returns results in fewer 10 ms while performing multiple error approximate matching in tens of millions of records. This even includes alias matching and a relevancy shield that prevents for example the matching of non-adult queries to adult records.

Performance and matching quality: top European paid-search-providers use Exorbyte’s technology

MatchMaker Search allows a multi-word text field from a database table to be indexed and made available for approximate access. For paid-search the field to index is the keyword field. Once installed the MatchMaker servers are able to return reasonable answers to queries even when the only approximately equal to the target content or ad. MatchMaker can match misspelled search terms with existing ads, adwords, or any indexed content, even if several words contain errors, are hidden in phrases (“where can I find…”) or appear in incorrect order. MatchMaker Search solution is language independent. It doesn't matter how the mistakes originated, whether through spelling mistakes, typing mistakes or systemic errors such as use of plural rather than singular, Exorbyte's flexible edit distance plus phonetics approach to error correction can still handle the mistakes.

Many Pay-Per-Click (PPC) engines allow their users to bid for misspelled queries. As the bid prices for the "primary marketplaces" (e.g. "cheap flights") soar, people try to open lower priced "secondary marketplaces" either through bidding on misspelled queries (e.g. "cheep flights") or through bidding on more specific, misspelled queries (e.g. "cheep flights Boston"). Only approximate matching allows to reliably market those secondary queries.

Clients could also be supported in bidding on related terms through a feature that suggests related queries. Example: people who bid on "concert tickets" also bid on "conzert tikkets". This feature eliminates the need for the bidder to second guess the competition – for misspelled queries or more granular queries. Not only does this feature drive up bid prices in the "misspelled" marketplaces. It also increases the relevancy of links and allows for cheaper bidding in more specific marketplaces – people who bid on "art" also bid on "framing".

Flexible licensing

Exorbyte offers yearly licenses, an uplift share model, or a site license to flexibly adapt to your business model.

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