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Enriching Data Value and Optimizing Processes
Using Web Content

 

WES (Web Extraction Service) is built primarily for online directories (Yellow Pages, Industry Databases, B2B Yellow Pages, etc.).  Enriching directory listings for premium placement, ad placement in search, or just for plain data improvement is a tedious process and time consuming process.  WES allows you to point to any one or many web sites (associated with your listings) and extract meaningful data (keywords and categories for indexing, tagging, categorizing) or to validate the data you already have. 

WES provides an easy to use web interface which sales people can use to get relevant keywords to suggest to advertisers for purchase. Identifying the ideal keywords to associate with directory listings becomes a fast optimized process which fits with advertisers Web site messaging exactly.

 

How does it work? 

  • ONE - A sales associate enters a customer’s web address into the WES web GUI.

  • TWO - WES returns relevant ranked keyword suggestions in minutes extracted straight from the advertiser’s own Web site.

  • THREE - The sales associate can now suggest meaningful keywords and categories which the advertiser may advertise under. 

 

Web Extraction Service

The WES benefits are obvious:

  • Saves upwards of 50% of customer interview time,
  • improves click-through performance for PPC,
  • improves satisfaction of users and advertisers with better keyword and category relevance. 

Better Data, Better Search

Beyond the efficiency improvements in sales processes, the core data of online directories can be enhanced by enrichment and validation.  Keywords collected through WES enhance search results relevance for web users and telephone operators alike.  A survey of Yahoo Directory UK search queries from 2003 shows that over 50% of the search query terms are missing from their index.  The reason: users do not use formal taxonomy terms when formulating queries to a directory.  They use dynamic search terms.  To improve search experience it is necessary to associate extracted keywords to each directory record if one is to capture the “long tail” of unmatched queries.

The Web Extraction Service is available as a web service (SaaS / ASP implantation hosted by Exorbyte) as well as an installed service at the customer’s facilities.  Contact us for more information.
 

 

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