Advertisers can now benefit from the unique user benefits of SearchNavigator, an AJAX-based incremental search system from Exorbyte. Incremental search (also called auto suggest, Web 2.0 search, AJAX Search, or “typeahead”) has increasingly started to appear around the Web with a growing Web 2.0 deployments on leading portals. AJAX technology allows interactive client-side feedback without reloading a page or submitting a search query. In other words, users get a result before they submit their search query, and often before they finish typing the query string, in the form of a set of suggestions for their search query.
Business Yellow Pages Germany, the B2B portal of the German Yellow Pages, offers its advertisers have the opportunity to control their appearance in the SearchNavigator suggestions http://www.businessdeutschland.de.
SearchNavigator presents the unique capability of looking up the whole Yellow Pages database of the portal, not just a limited set of “best guesses” for common queries like most other incremental search systems. While a user types a query SearchNavigator searches the database (categories, company names, addresses, spelling corrections, special lists, ads, etc.) to instantly help the user choose the most relevant query.
Advertisers will now benefit from this advanced search system also. Displayed in bold characters premium advertisers are now highlighted by SearchNavigator. This behavior is one of the many User Interface possibilities offered by SearchNavigator. In this implementation, only premium advertisers are displayed in bold characters when the partial query typed matches a premium advertiser record in the database. The user can also ignore the premium suggestion and carry on submitting his/her full query.
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